David Diaz, Your Hometown REALTOR®
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Real Estate Tip of the Week

Presentation matters. Your first showing happens online.

By David Diaz, REALTOR®

For many buyers, the first showing doesn't happen when they walk through the front door, it happens online.

Good photos, the right angles, a clean and decluttered home, and marketing that properly highlights the property can make a big difference in how buyers see it from the beginning.

Before photos are taken, take the time to clear off countertops, remove unnecessary furniture and personal items, clean up the exterior, and make each room feel open and inviting. You're not trying to make the home look empty, you want buyers to be able to picture themselves living there.

Quality photos, a strong listing description, and marketing that highlights the home's best features can be the difference between someone scrolling past or stopping to learn more. A lot of that falls on the Realtor you choose, so when you're researching agents, take a look at how they present and market their current and previous listings.

You don't get to explain to every buyer why they should give your home a chance.

Sometimes the presentation has to do the talking for you.

General information only, not legal, tax or lending advice. Talk with a lender, CPA or attorney about your situation.

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